VPBank records fastest brand value growth in Vietnam’s banking sector

Hanoi, March 9, 2026 – Global brand valuation consultancy Brand Finance has released its latest Global Banking 500 ranking. In the 2026 list of the world’s 500 most valuable banking brands, VPBank achieved a brand valuation of USD 1 billion, rising 33 places year-on-year to rank 227. The Bank also recorded the fastest brand value growth in Vietnam’s banking sector, with an increase of over 41%.

This remarkable rise reflects the effectiveness of VPBank’s sustainable development strategy, its strong adaptability, and the deep trust of customers in the VPBank brand. Achieving the highest brand value growth rate in Vietnam’s banking sector not only strengthens VPBank’s position in the domestic market but also underscores the growing appeal of a Vietnamese financial brand on the regional stage amid global uncertainties.

VPBank’s brand strength, now valued at USD 1 billion, is built upon its solid internal capabilities, outstanding business performance, a distinctive and expanding ecosystem, and large-scale international branding and communications campaigns.

The Bank has proactively developed a comprehensive financial ecosystem, with member companies including VPBankS, OPES, FE CREDIT, and the digital bank CAKE by VPBank. Together, these subsidiaries form an integrated financial services network that serves more than 30 million customers. VPBank has also continued to strengthen its credibility in global capital markets, with total international funding mobilized last year reaching USD 2.36 billion, backed by the confidence and guarantees of leading global financial institutions.

By the end of 2025, VPBank further reinforced its leading position among Vietnam’s private banks, with consolidated total assets exceeding VND 1.26 quadrillion. Profit before tax reached a new record of over VND 30.6 trillion, representing a 53% increase compared with 2024.

A series of large-scale cultural and entertainment events sponsored by VPBank has brought globally renowned names to Vietnam, including the King of K-pop G-Dragon, the legendary eSports team T1, and distinguished chamber orchestras with a significant influence on the history of classical music, such as The Vienna Chamber Orchestra and the Vienna Philharmonic. These initiatives go beyond traditional marketing campaigns but form part of VPBank’s long-term strategy to realize its aspiration of Spiritual Prosperity. They contribute not only to strengthening the Bank’s long-term brand value but, more importantly, are recognized for helping expand cultural exchange and elevate Vietnam’s position on the global stage.

The 33-place advancement in the Global Banking 500 ranking, together with recognition as the fastest-growing Vietnamese banking brand in 2026, will serve as a strong springboard for VPBank to accelerate its strategic ambitions and stay on track toward its goal of becoming one of the Top 100 largest banks in Asia.

 About VPBank:

Vietnam Prosperity Joint Stock Commercial Bank (VPBank; HoSE: VPB) is the largest private-sector bank in Vietnam by scale, ranking 87th among Southeast Asia’s Top 500 companies in the Fortune Southeast Asia list.

VPBank operates a distinctive and expanded ecosystem spanning banking, consumer finance, securities, and insurance, supported by its strategic shareholder Sumitomo Mitsui Banking Corporation. This ecosystem enables the Bank to comprehensively serve the financial needs of more than 30 million customers. Guided by its mission of pioneering innovation to elevate financial service quality and create sustainable prosperity for customers, shareholders, communities, and society, VPBank is steadily advancing toward its strategic vision of becoming a Top 3 bank in Vietnam and a Top 100 bank in Asia.